A few months ago I was sent by a PR firm to photograph the founders of NR Care, a young home based care agency, that is making exactly the right kind of headlines. So it was a lovely surprise to be contacted by Rebekah and Nathan. Their usp, that they care about people, not just for them, has ensured that within a very short time frame, their business, through recommendations, has grown beyond all their expectations. “Our business plan has gone to pot” Rebekah told me the first time we met. “We’ve had to throw it away and write up completely new ones! We’ve taken on more business and are employing more care workers than we dreamed of”!

So the time had very definitely come for them to look at ensuring that their brand goes right across their business, including their website – and that’s why they got in touch. They wanted their website to reflect their personal and genuinely caring touch, so some clients and staff had agreed to help by having their photographs taken.

It was a real honour to go to private homes and witness the very high level of professional care that NR Care practice. There have been some horror stories in the UK recently, the most recent concerning home care services provided by some agencies – so to see true care and commitment, and the genuine affection clients and care workers have for each other, was beautiful. It really was. I hope that the photos will truly reflect that, and that NR Care’s website will help them continue to grow and bring the same high standard of care to others.